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Diversity – Innovation – Caring – Global Collaboration – Winning Spirit – High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Boston Scientific is seeking a Principal Marketing Communications Specialist, DTP, who is passionate about crafting innovative, compelling, and motivating customer-centric content experiences. This role offers an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate prospective patients for the WATCHMAN franchise.

The Principal Marketing Communications Specialist, DTP will be responsible for planning, developing, and executing patient-facing content and integrated communications plans that drive the WATCHMAN marketing objectives. They will familiarize themselves with key patient insights and craft communications that capture their attention and motivate them to enhance their understanding of our offering. This individual must possess a proactive approach to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across various digital channels. Additionally, this role will closely collaborate with the Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure content aligns with channel best practices and consistently implements optimization recommendations. This position requires an individual contributor leader who can think strategically while also being hands-on in driving execution.

Qualified candidates should be proficient in today’s digital marketing ecosystem and its application to content development. Key areas of expertise include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other elements within an omnichannel marketing program.

This opportunity offers a hybrid work arrangement for candidates within a commutable distance to our Maple Grove, MN office location.

Your responsibilities will include:

• Lead the development and execution of content and communications plans that support the WATCHMAN franchise, including the use of appropriate channels, messages, and tactics for patient audiences.
• Utilize research and insights to identify key points of differentiation, reasons to believe, and messaging themes, and lead collaboration to establish content strategy, communication journeys, and measurable goals.
• Collaborate with agency partners to craft message maps, define brand strategies, and create compelling content and assets. Partner with and manage vendors to ensure that initiatives meet objectives. Provide guidance and feedback on areas of continuous improvement.
• Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate insights into new opportunities across communication channels via in-market performance insights.
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, IT, and other relevant teams.
• Ensure content is consistent with Boston Scientific and WATCHMAN™ established guidelines, processes, and tools. Provide recommendations where appropriate.
• Communicate proactively with all stakeholders, managing expectations, timelines, and logistics.
• Acquire and maintain knowledge of communications and industry trends and best-in-class practices related to responsibilities. Share learnings with the internal team where appropriate.
• Serve as a thought leader by sharing knowledge and best practices with the team and cross-functional stakeholders. 

Minimum Qualifications: 

• Bachelor’s degree in Marketing, Business, Communications, English, Journalism, or another relevant field.
• 7+ years of experience in content strategy and/or marketing campaigns within the medical device, pharmaceutical, biotechnology, consumer healthcare, or other regulated healthcare environments.
• Similar experience in creative services, consulting, product, or strategic marketing is also acceptable.
• Deep experience in developing content and materials from concept through production for use in multiple channels, with a strong focus on digital storytelling and asset creation; some copywriting experience is required.
• Solid understanding of brand management principles.
• Experience in working with and managing agency and external vendor partners.
• Highly motivated with a demonstrated ability to lead, collaborate, and influence within a team-based environment, and to partner effectively with internal and external stakeholders.
• Strong interpersonal skills, both verbal and written, including the ability to develop relationships with internal and external partners and leadership, as well as direct and indirect influencing to drive business objectives.
• Ability to manage multiple stakeholders and programs, and adapt to changing priorities.
• Ability to travel up to 25%.

Requisition ID: 580886

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!