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According to the most recent jobs report and Latest News, the new year has gotten off to a strong start for US businesses and growing companies are sure to be at the forefront of hiring efforts. There is a good reason: external hires enable companies to quickly add critical business capacity. For small businesses, external hiring is a major investment and promoting or redistributing responsibility internally is often an attractive option. But while finding and on boarding a new hire takes time and energy, the strategic addition of new staff at the right moment pays off by lightening the load for the existing team and bringing new strengths to the company.

Hiring externally does more than bring another set of hands to the daily business of the enterprise. With strategic recruiting, a new employee can bring:

New Expertise: Hiring someone who knows things or people you don’t can create new efficiencies and opportunities. A seasoned expert in a critical function like IT or Human Resources can make your whole organization run better while a Marketing or Sales pro may have longstanding contacts that help build awareness and drive revenue. A great hire will bring deep knowledge, adding new dimension and functionality to your team.

Immediate Scale: A carefully chosen new employee can walk in the door with skills that take years to develop and help your small business bend the learning curve skyward. While there are always opportunities to hire from within and train on the job, hiring for a new skillset builds capacity quickly and frees up your existing team members to focus on their key strengths.

Fresh Perspective: Even the healthiest growing business has much to gain from a well-timed infusion of new ideas that push the company toward innovation and process improvements. A new person can ask important questions and help the whole team see things from a new angle.