Vinarchy – Redefining wine. 

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. 

Managing the entire wine supply chain – from grape to glass – Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world. 

Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers – Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma – that are accelerating the category globally. 

Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers. 

Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category. 

We are on a journey to build a unified and integrated organisation, guided by shared values and common goals — One Vinarchy. 

Our aim is to simplify processes, remove duplication, strengthen collaboration and optimise efficiency, ensuring human and financial resources are used sustainably.  

Our goal is to nurture purpose-driven teams that collaborate efficiently to achieve the best outcomes for our organisation, customers, and consumers globally.  

To enable One Vinarchy, several roles have been created to support our future operating model. 

We are now inviting expressions of interest for the role of Customer Marketing Manager  within Commercial ANZ, based in Sydney on a full time permanent basis. 

The Customer Marketing Manager plays a key role in enabling One Vinarchy.  

Reporting to the Senior Customer Marketing Manager, this role is responsible for translating brand and category strategies into customer‑led activation that drives conversion, visibility and commercial performance across a defined channel, customer group or geographical area. 

• Develop and implement annual area‑specific customer marketing plans aligned to brand, category and commercial objectives
• Act as the conduit between Brand, Category/Insights, Sales and customers, bringing shopper and market context into planning
• Translate brand plans into customer‑ and channel‑specific activations across the full shopper journey
• Brief and manage agencies to develop POS, promotional materials and tailored executions that increase conversion
• Partner with Sales teams to support customer pitches, reviews and activation proposals, attending customer meetings where appropriate
• Manage A&P investment for the designated area, ensuring optimal allocation, tracking, ROI evaluation and performance reporting
• Ensure all customer marketing activity adheres to responsible alcohol marketing standards, customer requirements and industry regulations
• Lead or contribute to cross‑functional projects that improve customer marketing effectiveness, efficiency and ways of working

• Bachelor’s degree in Marketing, Business, Commerce or a related discipline

• 3+ years’ experience in customer, shopper or trade marketing, or related commercial or brand roles within FMCG, beverages or wine

• Demonstrated experience delivering below‑the‑line activation and customer‑led initiatives

• Experience managing agencies across POS, design and activation development

• Strong stakeholder management capability across Sales, Marketing, Category/Insights and external partners

• Strong commercial and channel acumen, with insight‑led planning capability

• Proven project and process management skills, with the ability to manage multiple initiatives concurrently

• Knowledge of responsible alcohol marketing standards and industry compliance

Behaviours

• Ability to operate effectively in a changing environment

• Strong collaboration and communication skills

• Detail‑focused, proactive and eager to learn

• Alignment to Vinarchy values and ways of working