Job Responsibilites

• Develop and execute communications and content plans aligned with business objectives that proactively build and protect the company’s reputation. 
• Drive and produce high-impact, SEO-optimized articles, blogs, and long-form content that supports brand positioning. 
• Collaborate with cross-functional teams, including marketing, sales, and other departments, to align content with overall business strategies, product launches, ABO centric communications and other initiatives. 
• Lead and work with designer on the creative briefing process and manage end-to-end campaign content delivery 
• Plan, curate, and manage the creation of high-quality, relevant, and engaging content, including management of freelancers, content creators and vendors to fulfil strategy’s content needs to drive traffic, engagements and positive reputation. 
• Identify, evaluate and implement content or public relations partnerships and initiatives to meet strategic business objectives.  
• Ensure all content aligns with brand voice, messaging frameworks, and audience personas. 
• Oversee brand mentions, backlink profiles, and online reputation via reviews and third-party content 
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing. 
• Monitor campaign effectiveness and optimize content based on performance data.

Job Requirement