About Us

Vinarchy. Redefining Wine. 

Established in 2025 through the merger of Accolade Wines and Pernod Ricard Winemakers, we bring together some of the world’s most recognised wine brands under one global portfolio.

From grape to glass, Vinarchy manages the full wine supply chain across Australia, New Zealand, Europe, South Africa, the Americas and beyond. Our portfolio spans global icons such as Jacob’s Creek, Hardys and Campo Viejo, alongside growth and fine wine brands shaping the future of the category. Innovative, ambitious and imaginative, we challenge convention to grow the global wine category.

About The Role

We’re seeking a Senior Brand Manager – Jacobs Creek ANZ to lead the brand strategy and execution for one of Australia’s most iconic wine brands across Australia and New Zealand.

Reporting to the Global Brand Director, Jacob’s Creek, this role owns the development and delivery of consumer‑led brand plans, portfolio strategy, innovation and P&L management. With ANZ representing approximately 50% of global Jacobs Creek volume, this role is critical to delivering global brand growth ambitions.

Key Responsibilities

• Lead the development and execution of ANZ brand plans, aligned to global brand strategy and positioning
• Own portfolio, campaign, innovation and P&L management across Australia and New Zealand
• Create disruptive, cut‑through communications that strengthen category leadership
• Champion the ANZ consumer and shopper voice, influencing senior stakeholders and investment decisions
• Lead global sponsorship activation in ANZ, including the Australian Open
• Partner closely with Consumer Insights to unlock insights that shape strategy and innovation
• Act as the brand expert, delivering market, competitor, performance and ROI reporting
• Lead agency and partner relationships across creative, media, PR and experiential
• Drive new product development, innovation pipeline and commercialisation
• Collaborate with Sales, Customer Marketing and Commercial teams to translate brand strategy into trade execution
• Manage marketing investment, spend efficiency and agency value delivery
• Support global Jacobs Creek initiatives as required

About You

You’re a commercially minded brand leader with a strong track record in complex, fast‑moving consumer environments. You bring:

• 6–8 years’ experience in Brand Management within FMCG or Liquor
• Proven experience managing brand P&Ls, portfolios and innovation pipelines
• Strong capability in consumer‑led strategy, insights and performance measurement
• Experience leading integrated campaigns and sponsorship activation (preferred)
• Confidence influencing senior stakeholders and working cross‑functionally
• Strong planning, project management and prioritisation skills
• A practical understanding of the wine or liquor category (highly regarded)
• A degree in Marketing, Business or a related discipline

Why Join Us?

• Lead one of the largest and most influential wine brands in the ANZ market
• Play a pivotal role in shaping global brand growth
• Work in a highly collaborative, values‑led organisation
• Hybrid working model with flexibility
• Opportunity to work across global teams and high‑profile sponsorships
• Be part of a business redefining the future of wine

You’ll also have access to:

• Staff wine allowance and access to unique wine specials 

• Flexible working (Up to 2 days working from home) 
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Modern office located in Sydney CBD
• Loyalty Leave  – earn up to 1 week additional annual leave after 5 yrs
• Vinarchy Anniversary Day off 
• Go Beyond Day – making a difference in your local community
• Access to an extensive online learning library
• Employee Assistance &  Annual Flu Vaccination Program

Our Company Values

• Grow Together
• Integrity In Every Drop
• Own Our Impact
• Simplify To Amplify

Want to know more about us? Check out this short video!

https://www.youtube.com/watch?v=LF-ez1cx3Vo

Ready to redefine your future? APPLY TODAY!

At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer.

Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role‑appropriate pre‑employment screening.

If you are contacted by us and require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.