Temp – Assistant Manager Retail Activation

  • Adidas
  • CN - 31 - Shanghai
  • 1 week ago

Company Name: Adidas

Location: Shanghai, 31, CN

Overview

Key Responsibilities:

 

Planning

 

  • Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand.
  • Support the development of the Retail activations in Key store format.
  • Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal
  • Collaborate cross functionally to help steer stake holder alignment on own retail activations.

 

Execution & Management

 

  1. Flawless execution of the agreed retail activations.
  2. Marketing Agencies– Coordinate with agencies for planning, execution & budgeting.
  3. Support writing briefs for activations and ensure that all relevant target KPI’s are addressed.
  4. Working Budget– Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations.
  5. Ensure information requirement for Finance team is provided in time & is accurate.
  6. Support management of the regional adidas community building initiatives & programs.
  7. Execute any other relevant projects assigned by your line manager.
     
    Evaluation & Reporting
     
  8. Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams.
  9. Provide a regular input for competitor reporting & other reports as needed by your line manager.

 

KPIs

  • Target adiCLUB members engagement
  • Sales and Traffic increase pp vs benchmark numbers
  • Consumer NPS

 

Key Relationships:

 

  • HQ Brand Activation team;
  • HQ Finance & Purchase team
  • Sports marketing team
  • Operation team
  • Category teams

 

Knowledge, Skills and Abilities:

 

  • Advanced user of MS Office suite of products
  • Fluent in English/Mandarin
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Business trip required
  • Strong ability to collaborate with cross functional teams
  • Strong skill with PPT
  • Fashion and good sense with prducts
  • Consumer focused
  • Prefer male

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • University degree in Business, or equivalent professional experience, ideally within the Marketing domain. (Additional sales/retail experience is an added advantage).
  • Minimum 3-5 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area;
  • Event agency working experience is a MUST
  • Passion for sports & sports culture