Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, test, manufacturing, and optimization. Our ~14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
We’re recognized as a Great Place to Work across the globe due to our robust culture and dynamic working environment. Our global team acts as “One Keysight,” using collaboration, inclusivity, and integrity to advance technology. We’re driven and curious, and we value all ideas, especially bold ones. And our strong culture extends far beyond our own walls. We leverage our corporate social responsibility framework to support our communities, nurture the next generation of engineers, and promote environmental sustainability. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.
Job Title: Product Marketer, High-Performance Oscilloscopes, BERTS, and AWGs
Are you convinced you could generate excitement in customers around Keysight high-performance oscilloscope, BERTs, and AWG products? Does storytelling, crafting content, and designing digital campaigns to increase leads for sales excite you? What about working on a global team inside an industry-leading company?
We are looking to hire a motivated individual to help drive product marketing. Your focus will be on some of the most technologically advanced electronics on the planet. Specifically, our oscilloscope, BERT, and AWG hardware and software portfolio. The ideal candidate will have a technical background, quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.
In this role you will be a key member of the Product Marketing team supporting our Oscilloscope, BERT, and AWG team. This position will focus on three main tasks.
First, you will conceive and implement content-driven campaigns for your products. You will personally develop the core content, including messaging, whitepapers, eBooks, email marketing, videos, and webcasts. These campaigns will be focused on promoting new product introductions as well as existing products.
Second, you will work with the global sales/field marketing team, product managers, and dedicated Marcom resources to refine your campaign plans and ensure that your content comes alive across digital and physical channels. Your goals are to create engagement and gather new names that can be nurtured into quality marketing leads for your portfolio.
Third, you will ensure that your campaigns support existing Keysight communication channels, and you will be measured on the performance of your content in these channels. This include whitepapers, blogs, eBooks, videos, keysight.com web pages, paid media advertising, events, and seminars.
Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.
If the idea of creating industry-leading written, audio, and video content excites you, this is the place to be! We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.