Product Marketer IV (Digital)

  • CDK
  • US - WA - Seattle
  • 2 weeks ago

Company Name: CDK

Location: Seattle, WA, US - 98101


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With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers.   CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.   


We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.


From data scientists to sales and client service experts, we’re hiring to support your growth and ours – Green light your career.  

This Product Marketer IV is responsible for supporting the establishment of the Go-To-Market strategy and achieving the market and sales goals for their product line.  This role is responsible for supporting the positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.


The responsibilities of this role include all tasks associated with building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment. 


The person in this role serves as the company’s leading expert in their product’s target market and value proposition. As Product Marketer you will develop specific marketing plans and activities for products line to establish, enhance and distinguish product placement in the competitive environment.


Position Responsibilities & Essential Functions


. Leads the go-to-market Strategy and channel enablement

. Development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix

. Exercise of creative business judgment in optimizing the lifecycle profitability of the offering

. Works with engineering and sales to develop new products or enhances existing product(s) or product line(s)

. Ensures all appropriate sales teams are adequately trained by working with training team partners and provided tools to achieve their sales quotas.

. Partnering with sales including customer discussions and formal presentations.

. Ensures sales force receives sufficient training to properly understand, present and position products to customers and prospects

. Management of all external deliverables for product launches in partnership with Product Manager

. Support all external facing channels with messaging and tools including Field/Inside Sales, Enterprise Sales and Services teams

. Product Expert/Evangelist; lead presenter of the product line’s offering to external audiences, including major automotive manufacturers, large dealer groups and dealers

. Provide content related to product line value propositions and all collateral and sales tools

. Develop, manage and implement a marketing launch plan for their product line(s)

. Development of market Characterization/Targeting and communication of an actionable segmentation and positioning strategy to guide development and marketing of their product line

. Manages marketing program development and execution development of all programs driving product line awareness and demand generation

. Shows signs of managing up and thinking like a leader


Qualifications & Job Requirements


. Bachelor’s Degree or equivalent experience

. 5+ years in marketing, digital marketing preferred

. 2+ years’ progressive experience in Product Marketing or Management, Market Analysis or Channel Strategy

. Prior experience in the retail automotive industry

. Experience with Adobe and video highly preferred

. Experience bringing to market at least 2-3 new products/solutions using customer and business centered rigor

. Ability to create joint value props and campaigns.

. Knowledge of modern product marketing concepts and techniques

. Experience leading the direction of design; executing effective marketing programs leveraging web, email and social media, including behavioral metrics

. Proven ability to develop and execute effective business-to-business product marketing strategies

. Market analysis ability resulting in actionable market requirements maximizing offering profitability

. Demonstrated ability to lead and motivate program teams

. Strong foundation of analytic skills to support communications and business case development

. Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation for digital consumption

. Proven ability to support and define market strategies for multiple sales channels

. Displays strong networking and influence across organizations


CDK Global knows you have passions outside of work.  You have family, friends, sporting events, and lots of things going on.   That’s why we offer a comprehensive benefits package to not only take care of you but your family as well.   All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.