Manager CTC, YEEZY

  • Adidas
  • US - OR - Portland
  • 6 days ago

Company Name: Adidas

Location: Portland, OR, US



Build and execute strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets

Act as the link between BU creation teams, Brand Marketing, Sports Marketing and Category Marketing Teams in the markets

Support key brand strategies through cross-functional collaboration and execution


Key Responsibilities of CTC Manager




  • Manage key markets & non-key markets
  • Provide CTC input into the BU product creation process and ensure it meets CTC requirements for the respective markets/channels. Support creating marketing plans and seasonal concepts. Assist the range merchandising plan (range segmentation, etc) Support the development of category/sub brand seasonal CTC plans



  • Manage the satisfactory delivery of impactful sell-in and sell-out tools to markets. Support delivery of the required content/brand and strategic objectives on-time-in-full at key Go-to-market milestones


  • Support in landing key brand priorities in the markets, Collaborate with and support assigned markets/channels to reach financial targets and KPI's.
  • Evaluate the markets/channels to ensure proper implementation of marketing strategies. Regularly analyze and share business relevant information between global and markets.



  • Participate in cross-functional and specific category projects


Key Relationships

  • Specific market teams
  • Product Marketing
  • Brand Marketing
  • CTC x-functional
  • Planning
  • Digital brand commerce
  • Finance


Required Knowledge, Skills and Abilities

  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices
  • High understanding of various tools, procedures, etc
  • Previous experience with creating/executing go-to-market strategies is required
  • Experience at market level management domestically and/or globally
  • Experience working with consumer insights
  • Strong communication skills
  • Planning and organizing
  • Analysis and Problem Solving
  • Learning and Self-Development
  • Ability to manage x-functional projects
  • Outlook: Advanced
  • Word: Advanced
  • Excel: Advanced
  • PowerPoint: Advanced


  • University Degree or equivalent combination of education and experience
  • 5 years relevant experience