Brand Activation Manager – JD

  • Adidas
  • GB - MAN - Stockport
  • 3 days ago

Company Name: Adidas

Location: Stockport, MAN, GB

Overview

Purpose & Overall Relevance for the Organization: 

 

To deliver service and help build and execute the brand and retail strategy for JD to drive business growth and brand heat. 

 

Key Responsibilities:  

 

  • Help build and execute the brand activation plans for JD ensuring adidas wins at the point of purchase by category, in key locations and against the agreed KPI’s 

  • Understand product, customer and consumer needs across all channels  

  • Manage and improve the adidas consumer experience within and in proximity to JD stores, ensuring high levels of storytelling and up to date retail standards 

  • Deliver and adapt brand toolkits across all channels and create bespoke tools where relevant in line with the target consumer and across multiple categories 

  • Continuously look at new innovations to engage the consumer and drive sell through 

  • Collaborate with the JD marketing teams to ensure continuous alignment and excellence 

  • Drive and review sell through and consumer engagement against agreed KPIs and take learnings for future activity 

  • Manage budgets and costs  

 

Key Relationships:  

 

  • Sales  

  • Merchandising  

  • Brand Activation & Communications  

  • Global / Europe Business Units 

  • Key Account Retailer  

  • Retail Space Management & Visual Merchandising 

  • Sports Marketing & Entertainment Teams 

  • Global & Local Agencies 

 

Knowledge, Skills and Abilities:  

 

  • Brand, retail market & consumer knowledge  

  • High professional maturity 

  • Highly collaborative with strong communication skills 

  • High influencing skills and ability to make fact based decisions  

  • Project management  

  • Ability to work effectively within a team environment and under pressure 

  • Microsoft office: Word, Excel and PowerPoint. 

  • Fluent in English 

 

Requisite Education and Experience / Minimum Qualifications:  

  • University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience 

  • Brand or retail marketing experience: 3 years.