Specialist, CRM Marketing, Bell Media

  • Bell
  • CA - ON - Toronto
  • 4 weeks ago

Company Name: Bell

Location: Toronto, ON, CA

Job Duration: 2021-10-29 to 2021-11-28


Req Id: 316477 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.


If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team. 

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.


Titre du poste: Specialist, Direct-to-Consumer CRM, Bell Media

Company: Bell Media Inc.

Job Status: Regular – Full Time

Location: 260 Richmond Street West. Toronto, ON

Salary: Commensurate with qualifications and experience


The direct-to-consumer (DTC) team plays a key role in growing Bell Media’s streaming services including Crave (including Movies + HBO, STARZ and SUPER ECRAN). We’re looking for an enthusiastic lifecycle marketer to join the DTC team in the role of Specialist, CRM. In this role you will be responsible for:


  • Executing end-to-end CRM lifecycle marketing initiatives for subscribers of Bell Media’s direct to consumer brands and services
  • Work with our consumer marketing and analytics teams to understand subscriber behaviour, help design data driven campaigns and conduct experiments to drive trial to paid conversion, engagement, retention and upsell
  • Review campaign performance and analyze data from various sources to identify impact on subscriber activity, behaviours. Leverage data to optimize future communications and strategies
  • Working closely across the organization with stakeholders in marketing, programming, finance, legal, and insights teams


Job Duties/ Accountabilities:

  • Plan lifecycle initiatives for email marketing and push notifications across the Crave subscriber lifecycle for onboarding, engagement, retention, and upsell tactics
  • Execute end-to-end messaging campaigns from driving creative process for email design and messaging, to identifying target segments, testing and deploying messages, and reporting on results post-campaign
  • Work closely with the marketing and programming teams to drive initiatives around key content priorities for Crave’s various brands such as HBO, HBO Max, Showtime, STARZ, and more.
  • Create detailed customer journey flows with actionable trigger points to drive conversion and engagement. Set up and monitor complex automated customer journeys with static and dynamic content


Qualifications and Key Skills:

  • Bilingualism (French/English) is a must for this position
  • Bachelor’s degree or higher in Business, Marketing or related fields or equivalent work experience
  • Strong analytical skills and a track record of developing and implementing email marketing campaigns
  • Verbal and written communication / presentation
  • Demonstrated ability to manage short and long-term deadlines, and to balance multiple priorities
  • Strong understanding of key elements of onboarding, engagement and retention strategies, including customer journeys, lifecycle marketing (CRM), marketing automation and the metrics impacted
  • Able to digest ambiguous data sets and environments, leveraging critical insights to deliver value to subscribers
  • Experience with marketing automation technology and email marketing tools (ex. Braze, Acoustic, etc.) and other tools/languages (ex. HTML/CSS etc.) an asset
  • Experience with basic graphic design/image editing (photoshop) an asset
  • Strong executional talents, able to multi-task and execute quickly to allow for continual iteration and problem solve under tight deadlines
  • Self-motivated and a team player who will collaborate with other Bell Media teams
  • Strong attention to detail to review creative, test campaigns, and implement legal and studio regulations across all campaigns.
  • Highly organized and able to plan and oversee campaign calendar, multiple projects, and take account of individual brand requirements of partner studios for Crave


Bilingualism is requested (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Non Management 
Job Status: Regular – Full Time 
Job Location: Toronto || Canada : Ontario : Toronto || Canada : Quebec : Montreal 
Application Deadline: 10/08/2021 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference – we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.


Created: CanadaONToronto


Bell, one of Canada’s Top 100 Employers.