Sparex Product Marketing Manager Job

  • AGCO
  • US - IL - Batavia
  • 2 weeks ago

Company Name: AGCO

Location: Batavia, IL, US - 60510

Job Duration: 2021-11-22 to 2021-12-22


Sparex, a wholly owned subsidiary of AGCO, is currently seeking a Product Marketing Manager to join our team in Aurora, OH or Batavia, IL.  The Product Marketing Manager will be responsible for managing new product additions, product life cycle management, and supporting marketing activities, including creative messaging and e-commerce.   This role will be a vital part of enabling Sparex sales growth and driving key marketing activities though our dealer network across the US.  Additionally, the product manager will be responsible for program/promotion planning and development aimed at strengthening the Sparex brand.


Responsibilities of the Product Marketing Manager:

  • Collaborate with the Sales department to develop programs and initiatives that target growth within our product assortment.
  • Product Management: ensure completeness of portfolio, product quality, supplier alignment and pricing competitiveness.  Evaluate opportunities for supplier and product consolidation.  Compare alternative products and manage the approval and evaluation process.
  • Develop and maintain product reference material that is sales, dealer and end-user facing. In addition, maintain and organize product data including key specifications, marketing support material, and competitive comparisons.  
  • Create marketing support collateral for dealer and retail channels, including training materials on product differentiation and capabilities, along with messaging that showcases key product features and benefits.
  • Analyze product performance and report out on opportunities, risks, and key activities that will drive category sales and engagement. Identify gaps in the Sparex product portfolio
  • Manage the Go-to-Market marketing strategy for new product launches.


Required Qualifications of the Product Manager:

  • A minimum of 3 years of product management or marketing experience
  • Experience in category management, product management, or OEM experience
  • Proficient using Microsoft Excel and PowerPoint

Preferred Qualifications of the Product Manager:

  • Exposure to agricultural, industrial, or automotive industries
  • Technical experience with agricultural machinery or related equipment
  • Previous experience with e-commerce 


  • Bachelor’s degree in marketing, business, or agricultural related field.

Sparex offers competitive benefits including options and choices to fit your needs such as medical, dental, prescription drug, life and accident insurance, long and short term disability and matching 401k plan.