Work Schedule/Days: Day / Monday – Friday
Employment Type: Full-Time
Location: Support I
Requisition #: 76224
Children’s Healthcare of Atlanta’s Advertising & Marketing team seeks a strategically focused content marketer who knows how to bring omni-channel content strategies to life to nurture relationships over time. This key team member will provide a high level of support to the Content Marketing team by bringing channel owners together to align on cross-promotional opportunities. He/she will lead the development and implementation of content marketing plans that support key system strategies and assess the effectiveness of marketing initiatives, research, content management, and messaging across multiple channels.
Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field
- No professional certifications required
- 3 years of experience in marketing, advertising, or communications
- Content management system (CMS) experience
- Experience in SEO, digital paid media acquisition or marketing automation
Experience in content marketing, advertising, healthcare, non-profit and/or fundraising
Experience in paid search, content discovery (native) and SEO
KNOWLEDGE SKILLS & ABILITIES*
- Strong working knowledge of website analytics platforms such as Adobe Analytics or similar
- Demonstrated verbal communication skills, including communicating with others, public speaking, and effective listening
- Ability to interview and gather information from sources at all levels in the system
- Must be able to work with varying levels of staff
- Maintains knowledge of current trends and practices in digital marketing, search engine marketing/optimization, content development, technology, and communications
1. Collaborate with channel owners to create and socialize integrated content plans that serve messaging goals throughout the communications teams.
2. Develop a baseline seasonal editorial calendar that will include key holidays, awareness months, etc.
3. Ensure strategies and initiatives are aligned with identified business objectives based on a thorough market analysis with measurable results.
4. Maintain the Homepage and Parent Resource section calendars for choa.org. Find opportunities for content collaboration with Strong 4 Life.
5. Play an active role in the relaunch and ongoing publishing of the Children’s brand e-newsletter for lead generation and nurturing.
6. Continue to develop content to align with the master content calendar, strategic priorities, as-needed responsive content, external insights, and content performance.
7. Prioritize content and ensure all messaging ladders back to finalized content marketing and communications plans and pre-identified strategic business goals.
8. Partner with the digital marketing team to monitor web analytics, content performance, and standardize reporting.
9. Synthesize data gleaned from multiple content performance data points to communicate performance stories to internal stakeholders and management.
10. Help to identify content trends, ideas and best practice by reviewing content from key pediatric hospital competitors, as well as prominent parenting blogs, influencers, websites, etc.
11. Review and optimize content development processes and templates.
12. Support partners within social media, public relations and internal communications teams to learn more about content performance for their respective channels, strategically develop and integrate key messages and campaigns, and discuss opportunities for future content collaboration.
13. Oversee production process for integrated content projects, including managing project initiation, developing effective creative briefs, assigning creative resources, and communicating status of project to internal stakeholders.
14. Manage progress and delivery of content marketing paid media tactics through identified processes and agreements.
15. Handle budget allocation, analysis, and assessment of return on investment for content marketing initiatives.
Safety: Practices proper safety techniques in accordance with hospital and departmental policies and procedures. Responsible for the reporting of employee/patient/visitor injuries or accidents, or other safety issues to the supervisor and in the occurrence notification system.
Compliance: Monitors and ensures compliance with all regulatory requirements, organizational standards, and policies and procedures related to area of responsibility. Identifies potential risk areas within area of responsibility and supports problem resolution process. Maintains records of compliance activities and reports compliance activities to the Compliance Office.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be an exhaustive list of all job duties performed by the personnel so classified.
Ability to lift up to 15 lbs independently not to exceed 50 lbs without assistance
Bending/Stooping – Occasionally (activity or condition exists up to 1/3 of time)
Climbing – Not Present
Hearing/Speaking – Effective communication with employees, supervisors/managers and staff. Effective communications with patients and visitors, as required.
Lifting – Occasionally (activity or condition exists up to 1/3 of time)
Pushing/Pulling – Occasionally (activity or condition exists up to 1/3 of time)
Sitting – Constantly (activity or condition exists 2/3 or more of time)
Standing – Occasionally (activity or condition exists up to 1/3 of time)
Walking – Occasionally (activity or condition exists up to 1/3 of time)
No potential for exposure to blood and body fluids
Children’s Healthcare of Atlanta has been 100 percent committed to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow.
With 3 hospitals, 20 neighborhood locations and a total of 673 beds, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report.
Children’s has been recognized as a Fortune 100 Best Place to Work, a Best Place for Working Mothers, and as a top employer for diversity and millennials. We offer a comprehensive compensation and benefit package that supports our mission, vision and values. We are proud to offer an array of programs and services to our employees that have distinguished us as a best place to work in the country. Connect to our mission of making kids better today and healthier tomorrow.
Have questions about the recruitment process? Check out What to Expect.
Address: 1575 Northeast Expressway, Bldg 1, Atlanta, GA 30329
Function: Marketing/Communications – Marketing/Communications