Paid Social Media Manager

Company Name: Burberry Limited

Location: London, Not, GB

Job Duration: 2021-06-11 to 2021-07-11

Overview

INTRODUCTION

Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

JOB PURPOSE

Leveraging Burberry’s global, luxury Digital leadership position to maximise Paid Social strategies. Elevate the brand, inspire and grow our fans and develop incremental commercial opportunities

RESPONSIBILITIES

Lead, govern and develop Burberry’s international Paid Social media strategies, for Global and Asia-specific social platforms, across multiple fashion campaign verticals

Be the go-to person at Burberry for Paid Social expertise, advocating PSM throughout global, regional and local marketing and channel teams, whilst collaborating with organic social peers and wider marketing team on communications strategies

Be a key pillar to the Burberry internal Brand, Social and Creative teams, in developing paid social campaign concepts and advising on best in class executions / tactics. Collaborate closely with key stakeholders to reach KPIs and ensure alignment between teams

Lead the overall global social partner relationships and be a Burberry ambassador to wider industry contacts and peers

Be the advisory point for the wider Media team on social media within future digital / native / partnership collaborations

Own Paid Social budgeting, forecasting and finance process between Global Burberry Finance and Local Marketing teams

Lead and strive to deliver innovation within social channels and develop first-to-market opportunities and technologies with an eye for efficiency and growth

Establish/Maintain key platform relationships to deliver strategic innovation KPIs across priority platforms

Own the relationship between Burberry and any third-party tools associated with executing, tracking or analysing paid social media campaigns

Advise licensing partners on wider PSM strategy to align on global marketing efforts for all tenets of the brand

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

Posting Notes: United Kingdom || Not Applicable || London || MARKETING || CENTRAL – DIGITAL MARKETING || n/a ||