Diversity – Innovation – Caring – Global Collaboration – Winning Spirit – Caring – High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About this role:
The Marketing Data Strategist for the Peripheral Interventions (PI) division is responsible for conducting deep analysis to generate actionable insights that drive critical business decisions and support marketing excellence at Boston Scientific. S/he will be a subject matter expert on a variety of internal and external data sources and will drive integration of disparate data sources as needed. S/he will drive effective customer segmentation that will inform several activities including digital marketing campaigns, product launches, and other commercial tactics. S/he is expected to develop relationships with business partners, perform creative analytics and research to develop compelling recommendations, and provide excellent management of his/her projects. 25% of the role will also be responsible for competitive intelligence tracking & reporting. S/he will maintain a forward looking view on the PI landscape and provide strategic recommendations for BSC to protect our competitive advantage.
Your responsibilities include:
•Develops and implements of structured, practical, fact-based approach to market, customer, and business analysis.
•Establishes strong relationship development/collaboration with product marketing, digital marketing, brand activation, commercial operations and corporate strategy teams.
•Develops and recommends campaign target lists based on internal and external data sources.
•Performs ad-hoc analysis and proactively bring solutions and recommendations to key stakeholders.
•Implements marketing strategy processes and sharing knowledge about those processes.
•Partners and works with your peers and IT to identify and develop the key data needed by your stakeholders, and raising tool or analytical needs to appropriate experts
•Participates in cross-functional, cross-divisional data integration projects
•Summarizes earnings calls and analysis reports
•Encourages a grass roots paradigm shift on marketing within the BSC organization and influences organizational thinking on Marketing Excellence and digital acceleration.
•Bachelor’s degree in Business, Finance, Engineering or Healthcare/Biomedical.
•Minimum of 3-5 years’ experience in consulting, market research, business strategy/analytics, health economics, finance and/or marketing.
•Experience in diagnosing business problems and developing/implementing solutions.
•Experience with data visualization tools including Tableau, Data Studio, Power BI or similar tools.
•Experience with data analysis tools including Excel, SQL, R, Python or similar tools.
•Proven experience combining multiple, disparate datasets to develop insights.
•Proven prior experience developing relationships, working with technical and non-technical staff.
•Outstanding verbal and written communication skills.
•Proven analytical skills, with strong attention to detail.
•Excellent project management skills and experience.
•MBA or other advanced degree.
•Experience with healthcare industry claims data.
Requisition ID: 495319
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.
Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.