Marketing Automation Specialist Job

Company Name: Boston Scientific

Location: Maple Grove, MN, US - 55311

Job Duration: 2021-09-15 to 2021-10-15


Additional Locations:


Diversity – Innovation – Caring – Global Collaboration – Winning Spirit – Caring – High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.



About the Role:

Boston Scientific is seeking an accomplished strategic marketing automation professional to effectively advance BSC’s technical solutions and data-driven marketing capabilities on the Salesforce Marketing Cloud platform. This role supports the Watchman Franchise within the Interventional Cardiology business unit and will collaborate closely with the Marketing, Digital Marketing and Marketing Communications teams. 

Who You Are: A self-motivated and engaged team player with demonstrated experience translating business marketing goals and strategies into customer-centric, actionable marketing technology solutions in Salesforce.  You bring an innovative mindset to your work, along with the strong ability to nimbly adapt to changing business conditions/plans while simultaneously continuing to be proactive and drive projects to completion. 


Your responsibilities include:  
•Partners with internal business teams to define business processes and system requirements that feed into the marketing automation and demand generation roadmap
•Defines business requirements to deliver advanced email, multi-channel and demand generation capabilities based on business unit campaign objectives 
•Drives execution of advanced email, multi-channel journeys and lead generation and partners closely with marketing analytics team to measure performance and identify opportunities for optimization
•Utilizes a blend of marketing automation, data administration/management and Salesforce implementation and management experience to provide nuanced and complex user stories and acceptance criteria to IT
•Creates and maintains detailed documentation – i.e. operational processes, workflows, and training 
•Collaborates with marketing managers to activate advanced customer segmentation strategies using customer data platform (CDP) and manages the database from a business perspective to ensure strong data integrity and clean data
•Supports the creation of a ‘closed loop marketing’ system enabling marketing investment attribution to incremental revenue impact
•Activates 3rd party tools and technologies that enhance marketing automation capabilities (e.g. Salesforce Marketing Cloud Ad Studio, Mobile Studio, etc.)
•Manages (with IT) marketing automation technology vendor partners
•In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.


Minimum Qualifications:
•Bachelor’s degree in business administration, marketing or related field 

•5+ years of experience as a senior business analyst or similar role for Salesforce implementations 
•Expert knowledge utilizing the Salesforce platform for advanced marketing campaigns
•Solid understanding of data management and database concepts
•Strong business case/user story development and implementation experience
•Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives; effective relationship building skills and ability to work in a collaborative environment


Preferred Qualifications:
•Salesforce Marketing Cloud and Sales Cloud experience
•Salesforce Certified Sales Cloud Administrator, Marketing Cloud Email Specialist, Marketing Cloud Developer, or similar credentials 


Requisition ID: 494500


As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.


So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!


At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve. Boston Scientific is proud to be an equal opportunity and affirmative action employer.


Boston Scientific maintains a drug-free workplace. Pursuant to Va. Code § 2.2-4312 (2000), Boston Scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.