Brand Manager, Core Portfolio

Company Name: Accolade Wines Australia Ltd

Location: Au

Job Duration: 2021-11-09 to 2021-12-09

Overview

About us

At Accolade Wines, our purpose is to enrich everyday moments. As one of the world’s leading wine companies, our award-winning portfolio includes beloved brands such as Hardys, Grant Burge, St Hallett, House of Arras, Mud House, Jam Shed and many more. We are one of the largest wine producers in the world – we’ve been around since 1836, and our portfolio has won a total of 8,846 international wine show awards in the last decade.

About the role

The driving force behind our business is our people – we have over 1,500 staff across Australia, the UK, Europe, Asia, South Africa, New Zealand and the Americas, and every one of us is passionate about making the ordinary extraordinary through our amazing wines.

We are now recruiting for a 6 – 9 month Brand Manager contract role to join our face paced Marketing team at our office in the Sydney City CBD. 
You will drive & strategically manage the regional development of world-class Australian wine brands with a long-term vision, whilst also ensuring the delivery of short, medium- and long-term brand equity, market share and profitability via the production of brand & business plans.

This role is based in our new Sydney City CBD office, with flexibility to work from home.

Key responsibilities include:

•    Drive the development of annual regional brand and integrated activity plans for Australia/ New Zealand
•    Input into the development of Global brand strategies and business plans 
•    Provide efficient management of brand A&P budgets and reconciliation of accounts
•    Develop strong regional activation plans (aligned to global strategies/plans)
•    Assist in setting market and channel strategy development guidelines, especially as it relates to setting distribution targets by tier/varietal/price point/channel
•    Communicate & present brand standards, strategy and marketing programs to key stakeholders (internal & external)
•    Provide monthly brand performance and health reviews, tracking and reporting
•    Measurement and Evaluation (M&E) of key brand activities
•    New Product Development (NPDs), including supporting category rationale and sell in tools 
•    Support commercialisation (building sell in, launch and activation plans) of NPDs and existing range
•    Communicate & manage allocations strategy (strategic allocations by market consistent with brand plans)
•    General brand related administration not assigned to a service department within marketing
•    Website content management and maintenance/administration
•    Provide guidance to our Cellar door team and to the Assistant Brand Manager.

What you’ll bring:

•    Degree qualified in Marketing or Business-related subject.
•    Five years FMCG/Liquor Industry Marketing experience (experience in a wine related capacity an advantage)
•    Strong presentation and engagement skills 
•    Strong commercial acumen
•    Wine knowledge or passionate about wines
 

What you can expect:

A pro-rata wine allowance, on top of your salary! You heard right – you’ll get money to spend on our amazing wines, as well as a fantastic range of benefits including a gym subsidy and employee assistance program. Plus a whole host of career opportunities across the world. And wine. Oh, also – wine.